Branding project for a global beauty chain specialized in facial treatments. The project includes logo design, packaging, stationery, signs, uniform and responsive website.
Identity proposal for a lounge bar in Soho NYC which includes: logo, menu, matches, glass coaster, business cards and website.
Inspired by the interior with sophisticated scandinavian furniture and low lights, I developed the logo typeface using the Bodoni MT font. I added a cut at the bottom of each letter to convey the idea of a spot of light which comes out from an open door.
Design project for Scary Bingo game which includes 48 chips and a cardboard monster head to store them in, a game board, eight double-sided bingo cards and googly-eyed counters to mark up the card.
Publishing House: Laurence King
Illustrations: Rob Hodgson
Design: Elsa Benoldi
This book explains the construction principles of each pattern type, as well as the effects of gradation, scale, texture and optical illusions. I worked on the design of each creative pattern and chapter opening as well as the book cover.
50x70cm, RISO printing
Rebranding project for a russian retail chain of nail services (manicure and pedicure). Starting from the logo restyling I developed all the branding assets among which: packaging and bags, biz cards, price list etc.
The Place is a busy hub of contemporary dance and the arts combining a remit for education, entertainment and engagement. I developed the wayfinding design throughout the building from a prototyping and test phase to the final installation.
Client: Contemporary Dance Trust
Agency: Studio Tilt
Photography: Studio Tilt
Identity project for a contemporary art festival in Parma, Italy. The branding project includes: logo, signs, catalogue, city map and merchandising.
Brand identity project for Festival Verdi Off in Parma, Italy. Concerts, Operas and various events take place around the city for a month to celebrate the famous composer. High wires, dynamism, power and energetic colours are key components of this vibrant logo.
Baumann Skin Types flower table. This scientific methodology is used to diagnose the skin type and match to a customized skincare regimen.
Logo identity for a new health club in Camden, London. The design is inspired by fluorescent neon tubes, which are the key element of the interiors. Individual in style, this club is bound by a common philosophy: to provide outstanding fitness spaces that members feel are their own.
Agency: Perfect Day
Logo design for a riding school
Gif created using face icons
Logo and packaging design for a milk brand.
A new interactive museum in the US which aims to help people understand people through exploration, inspiration and learning.
Friendly and colorful illustrations of gardening, cooking and baking tools.
Annual catalogue for Art&Co Galleries which includes artworks by more than 30 Italian artists. It has been designed in a very minimalist and neat style.
Logo proposals that haven't been chosen.
Corporate history book for the 50th anniversary of the Parma Ham Consortium. This book includes historical pictures and it has been wrapped in yellow oil paper.
Corporate book which shows the history of the company through a collection of magazine news. Each chapter is introduced by a graphic composition which indicates the years in which the articles were issued. The cover displays a silver foil title in the middle.
The typeface is built following the curvy shapes of two overlapped 0’s from the FOOD logo.
Logo design and memory stick invites for Who Be Me X Designahaus exhibition hosted by La Maison, Ghana.
In this exhibition, Nada Moukarzel, founder of La Maison and curator of Who Be Me, creates a series of unique, living environments in which artist Kofi Setordji expresses and exhibits new artworks.
PHOTOGRAPHY: Federica Biotti
Corporate book which provides historical information about the Italian meat industry. It is supported by evocative pictures and printed on refined paper.