Branding project for a worldwide nail salon chain. Starting from the logo design I’ve been asked to developed all the branding assets including: biz cards, facade design, packaging and bags, staff uniform and website.
The custom typography which matches soft curves and straight shapes, evokes the idea of fingers that create letters. These bold and distinctive shapes, combined with coloured semi-circles that represent polished nails, reveals the playful spirit of a fresh new manicure and pedicure chain.
Art direction & Design: Elsa Benoldi