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ELSA BENOLDI

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The Blond

Identity proposal for a lounge bar in Soho NYC which includes: logo, menu, matches, glass coaster, business cards and website.

Inspired by the interior with sophisticated scandinavian furniture and low lights, I developed the logo typeface using the Bodoni MT font. I added a cut at the bottom of each letter to convey the idea of a spot of light which comes out from an open door.

Agency: Winkreative
Design proposal: Elsa Benoldi

blond copy.jpg
theblond-03.png
menu-web.jpg
Table_coaster.jpg
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.