Identity proposal for a lounge bar in Soho NYC which includes: logo, menu, matches, glass coaster, business cards and website.

Inspired by the interior with sophisticated scandinavian furniture and low lights, I developed the logo typeface using the Bodoni MT font. I added a cut at the bottom of each letter to convey the idea of a spot of light which comes out from an open door.

Agency: Winkreative
Design proposal: Elsa Benoldi